LOCAL SEO

POSITIONING YOU IN FRONT OF IDEAL CLIENTS IN YOUR LOCAL MARKET INCREASE YOUR LOCAL BUSINESS WITH SEO

Did you know that, according to Hubspot, 46% of Google searches are for local information? We help you outrank your competition and gain the visibility necessary to grow your business.

WHAT IS LOCAL SEO?

Search Engine Optimization (SEO) is the process of optimizing your ranking within search engine optics. The goal is that when your potential client is searching on Google for your product or service they’re going to find you. Our SEO experts accomplish this for clients by utilizing a series of techniques that allow Google to know you’re the best option to provide answers for customers. With the cost of ads on Google only increasing, running an effective search engine optimization campaign to rank at the top of search results consistently is the most cost-effective way to gain the attention of a potential customer.

KEYWORDS RESEARCH TO IMPROVE YOUR ODDS

Search Engine Optimization (SEO) is the process of optimizing your ranking within search engine optics. The goal is that when your potential client is searching on Google for your product or service they’re going to find you. Google wants to provide users with the best results possible to results to match the searcher’s intent. Our SEO experts accomplish this for clients by utilizing a series of techniques, including on-page optimizations, optimizing website content, and off-page signals that allow Google to know you’re the best option to provide answers for customers. The two most powerful ways to show up at the top of the search results page are either through an effective search engine optimization campaign or by paying for PPC with Google Adwords. With the cost of Google Adwords only increasing, running an effective search engine optimization campaign to rank at the top of search results consistently is the most cost-effective way, over the long term to gain the attention of a potential customer.

SEO EXPERTS THAT KNOW HOW TO GET YOU RESULTS QUICKLY AND AFFORDABLY

When hiring an SEO agency it’s important to look for SEO experts that have experience ranking local businesses before. Having performed SEO for our own business and for many clients, we know our process works to deliver results. That being said, as a digital marketing agency, we also coach you on what you can do to improve your local SEO rankings. Things like growing your Google reviews, having strategic partnerships and referral partners, and having a strong social media presence. These key things all help your local SEO rankings by building your brand in your local market. With some simple strategies, you can begin to impact your ranking as well as amplify your results. This keeps your investment with us spent on the services we can impact the most.

Our pricing for SEO services is based on an agreed-upon set of deliverables. The monthly cost varies on a couple of determining factors:

The difficulty of keyword ranking for your industry. The higher the difficulty the more time will be required.

The current state of your website. The more updating your website needs, the longer we will need for your on-site optimization

On average, our clients spend about $2500 per month on local SEO packages. Contact us to create your own custom plan that fits your budget and timeline.

LOCAL SEO IS COMPETITIVE

We love competition. The unfortunate side of local SEO is that in order for you to win, someone else has to lose. We are a team of SEO specialists who are not afraid to compete for you. We will do whatever it takes to win while playing within the rules and staying on top of the algorithm changes. When comparing SEO companies it’s important to know they’re willing to work hard for you but not at the expense of damaging your online reputation. Using a black hat SEO strategy can end up costing your company big time by losing your ranking or even worse your online presence altogether.

YOUR REPORTS ARE OUR SEO SCORECARD

This is how you keep us, as your SEO agency, accountable. During the onboarding phase, we will set clear and specific benchmarks and goals for your SEO campaign. This will allow us to keep on track with implementing your SEO strategy and continue making progress toward your ultimate goal. “When Performance is Measured Progress is Gained”

WE MEASURE YOUR LOCAL SEO BENCHMARK THROUGH 3 WAYS

Technical Analytics

How fast is your website loading speed? What are your bounce-back rates? What is the overall user experience on your site? These and other technical factors are what we optimize for and are important aspects that Search Engines look at when it comes to local SEO.

Competitor Analytics

Who are your top competitors and how is their website doing? What are they doing to outrank you currently? Where are they lacking that we can quickly take advantage of? These are all important factors to look into when developing your SEO strategy.

Website Traffic

Where are you currently ranking for your most important keywords? What are the monthly visits to your website? What percentage of visitors are connecting with you? This is the information we can use to increase traffic to other pages on your site.

On average, a plane is off course for 96% of the flight time. The pilot’s job is to be constantly redirecting the plane and making course corrections to end up at its destination.

CONSTANT AND NEVER-ENDING IMPROVEMENT

Now that we have our benchmarks, we implement our strategies and report the results back to you. By constantly analyzing our progress we’re able to make course corrections to quickly alter the strategy, ultimately staying on track for our desired outcome. The reports you receive will give you an accurate description of where we’re at and discuss our adjustments.

Keyword Status Report

Where do we currently sit and how does that measure where we started?

Google Analytics Report

Google is one of the greatest collections of information available. Being able to take their data we’re able to re-optimize opportunities in both your Local SEO campaign and, with demographic and psychographic data, implement other digital marketing strategies, too.

A View from 30,000 Feet

we know that the amount of information we throw at you can be overwhelming. This is why we give you an overview of how we’re doing and how you’re performing overall online.

THE OPM ADVANTAGE

We follow our 3H Model to ensure that we deliver the goods to you. Our team of professionals is ready to help you move your business forward with our no-pressure consultative approach.

01. Hungry

Digital marketing is competitive, and we thrive on competition. Our founders both grew up playing competitive sports and achieved at a high level in direct sales organizations. At On Purpose Media we do what is necessary to deliver results to you.

02. Hustle

To us hustle is more than long hours; it’s about what you do with those hours that matters. We are efficient with your marketing dollars and ensure that the work is completed quickly and on time. Our Productivity is what enables us to bring you a marketing advantage.

03. Humble

Digital marketing and the online world are ever-changing. We are committed to evolving and adapting our systems to support you with the most current tactics and techniques.

3 SIMPLE STEPS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL

BOOK A MEETING

Whether over the phone, video conference, or in-person, an expert on our team is ready to learn more about your business and how we can help you grow your sales.

FORMULATE A PLAN

Taking the information you provided, we'll present you with a comprehensive plan to grow your business. This is not a sales pitch, rather a detailed strategy of what needs to be done.

EXECUTION

When you decide to work with us this is when we go to work and systematically take your business to the top.

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